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TWE: Putting the ‘Grand’ in Grand Openings!

The mission of The Wireless Experience continues to be to introduce technology that inspires and enhances the lives of our guests. As we continue to grow, our mission expands to new guests with each new location we open. 2022 was a big year for TWE and our mission. Not only was it our 25th anniversary, but we crossed an important milestone in opening 100 AT&T Stores (in fact, we opened 101)! The Spring of 2023 has been the time to celebrate these milestones. Five of our newest locations hosted grand openings complete with ribbon cuttings and various guests!

Hazlet, New Jersey:

Our AT&T Store is one of the newest tenants in the recently renovated Hazlet Town Center on Route 35. The ribbon cutting took place on Saturday, April 22, on a sunny day full of fun and team support. Leaders from the New England market and our Business Support Center traveled to support our New Jersey Leaders and our Hazlet Team. Local Country Music Station, Thunder 106 also joined the party and gave away two tickets to see Luke Bryan in concert! What a perfect way to start our grand opening extravaganza!

Morris Township, New Jersey:

While we already have a location in the heart of downtown Morristown, we decided to open a second location in Morris Township, right outside of the city’s hustle and bustle. Our East Hanover Avenue store celebrated their grand opening on the same weekend as our Hazlet store so that our team members from out of town could celebrate both locations and their teams. Joining our team was 105.5 WDHA, The Rock of New Jersey, who made sure this event rocked hard!

York, Pennsylvania:

We may be in Pennsylvania, but this store is a Brand New York! While the location may be less than a mile from where it was previously, the increase in space and in-store upgrades make this new space feel lightyears ahead of its predecessor! York’s rock and roll radio station, 105.7 The X, joined James, RyQuan, and Ryan on April 29th for a day of fun!

Watertown, Massachusetts:

Our Watertown store is a part of the newly finished Arsenal Yards, a collection of shops, restaurants, and entertainment venues along the Charles River. This vibrant setting is the perfect place for a celebration! On April 29th, 98.5 The Sports Hub joined our New England and New Jersey Leadership for the grand opening of a grand store.

Willow Valley, Pennsylvania:

The AT&T Store in Willow Valley is our third and newest store in the Lancaster, PA market. Located in the Willow Valley Crossroads shopping center, this store is a convenient and popular location for the residents of Southern Lancaster. On May 6th, the Lancaster Chamber of Commerce joined our South PA leaders and Willow Valley team on a beautiful spring day. To make the day even more exciting, FM 97 WLAN joined the party and provided both great tunes and a pair of Blink 182 Tickets to give away!  

Looking back on our eventful spring, we at TWE truly appreciate and value our guests. We recognize that it is because of your continued support and loyalty that we have been able to grow our business and celebrate these exciting grand openings. As we expand our reach, we are humbled by the opportunity to serve more communities, and it is a joy to share these milestones.

Our guests are at the center of everything we do, and whether your local AT&T Store is brand new or has been a community staple for years, our team of professionals are ready to provide the best wireless experience.