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The TWE Blog

It’s Apple season! Everything you need to know about the new iPhone product launch and more.

Move over Pumpkin Spice Latte…there’s a new fall favorite in town! Apple! – iPhones, Watches and iPads. In case you missed it, on Tuesday, September 10, Apple unveiled its new lineup at its annual September product launch and we’ve got the recap for you below: The company debuted a trio of new smartphones, including the iPhone 11, the iPhone11 Pro and the iPhone 11 Pro Max set to launch on September 20. Meet the iPhone 11. Features a 6.1” Liquid Retina HD Display along with an anodized aluminum and glass design that is splash, water and dust resistant. A new dual-camera system that will allow you to capture more of what you see and love The fastest chip ever in a smartphone and all-day battery life to let you do more and charge less The highest-quality video in a smartphone, so you can capture your favorite moments and make them long-lasting memories It will be available in six new colors, including Purple, White, Yellow, Black and Red. We don’t know about you, but we’re excited to be able to take Slofies with the new 7MP Front Camera and take even better photos of our friends with the new Portrait Lighting Effect! And then there was Pro. Welcome to the first iPhone powerful enough to be called Pro. Keep reading to find out why… A transformative triple-camera system that adds tons of capability without complexity An unprecedented leap in battery life A mind-blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do If that’s not enough, the iPhone 11 Pro and 11 Pro Max also includes the following impressive features: DESIGN Surgical Grade Stainless Steel Matte Texture Finish Dust and Water Resistant (Up to 2m for 30 mins) Toughest smartphone yet CAMERA Triple 12MP Cameras (Wide, Ultra Wide & Telephoto) DISPLAY 6.5” or 5.8” Super Retina XDR Display PROCESSOR A13 Bionic Chip (Machine Learning – CPU is capable of 1 trillion operations /sec) Faster GPU, great for mobile gaming Low Power Design Highest Performing, Most Efficient chip yet Long Battery life in an iPhone (4 hours longer for the 11 Pro and 5 hours longer for the 11 Pro Max) The iPhone 11 Pro and Pro Max will be available in six new colors, including Gold, Midnight Green, Silver and Space Grey. In addition to the new iPhones, Apple also introduced the Apple Watch Series 5, which are also slated to launch on September 20. The Watches will feature a new always-on display, while maintaining 18-hour battery life, which is possible due to an OLED display technology that was specially developed by Apple. Check out the other features below: CASES Aluminum (Silver, Gold & Space Grey) Stainless Steel (Gold, Space Black & Polished) Titanium Ceramic Brilliant White DISPLAY Always on Retina Display Low Power Display Driver PERFORMANCE 18 Hours Battery Life Low Power Display Driver SOS Emergency Feature now includes International Calling New Compass Feature The company also revealed plans for the iPad Generation 7; however, the launch is still to be determined. The new iPad is designed for large multi-display and will make multi-tasking simple! Features include: Larger 10.2” Retina Display A10 Fusion Chip Ability to support the smart keyboard 8MP Back Camera All day battery life Works with Apple Pencil Ability to Shoot and Edit HD Video The Difference is Clear We are excited to announce that preorders will begin 8AM on Friday, September 13 at all 80 of our retail locations in New Jersey, Pennsylvania, Massachusetts and Maryland!